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  • 19 Oct 2018

Control Group invests in SEI Laser cutting technology

The final test was conducted during Labelexpo Americas 2018

Matik and SEI Laser sold the SEI Labelmaster that was displayed on their Labelexpo booth to Control Group.

Founded in 1971 and based in Norwood, New Jersey, Control Group supplies printed packaging to the pharmaceutical, healthcare, nutraceutical, cosmetic and personal care markets. 

In the past ten years, the number of employees and manufacturing capacity at Control Group have tripled in size. It serves customers in the US, Central and South America, Europe and Asia.

‘We had exposure to a laser system five years ago, but found significant improvements, now,’ remarked Jeff Levine, Control Group co-president. ‘We conducted a good deal of testing and inspected cutting results from samples we sent to many vendors. Not only did we look for the best cuts; it was also important to see how responsive each vendor was – how quickly they reacted. The SEI-Matik team was very responsive. We also had successful exposure to SEI Laser from another piece of equipment we invested in a while ago.’

The final test was conducted during Labelexpo Americas 2018. ‘We were looking to see how easy it was to set up – even in a show environment. SEI Laser was able to set the materials and make adjustments to the die-cuts very quickly,’ said Bill Cheringal, Control Group co-president. ‘Normally, we would have had to return to the tooling company two or three times to get it done correctly. However, Matik was ready in an hour.’

'Matik and SEI Laser were both very, very helpful,' added Levine. 'They ran multiple test runs in Italy and during Labelexpo. They returned with answers to our questions quickly. We never had to wait more than one day for a response.'

The Control Group application that will get most of the SEI Labelmaster’s time is not a conventional finishing process. For one of its major programs, it prints graphics on 17 mil flat plastic and die-cut with a conventional rotary die. ‘The job is very intricate, with many holes and perforations. It’s a real challenge with a rotary die, although we have been successful with it. The Labelmaster allows us to do some finishing with a varnish along with, of course, the laser die-cutting. It’s quite an advance from conventional rotary die-cutting,’ observed Levine. 

The versatility of the SEI Labelmaster also influenced Control Group’s decision. ‘Originally, we were just looking at the laser die-cutting feature. However, looking deeper into the machine, we were really impressed with what the SEI Labelmaster offers with its print head and lamination. The semi-rotary print station will let us print digital spot varnish, with no tooling,’ commented Control Group COO, Jim Imburgia. ‘We had really never seen that capability built within this type of machine. We just realized that we could do other things than just our original application. Matik really sold us on the idea of versatility.’

One of the benefits of digital finishing is that Control Group will save the die and delivery costs as well as the time it would take to produce the die. ‘We can react quicker to customers. An overlooked opportunity is that it allows us to immediately finish a number of concepts without worrying about the cost of tooling,’ said Cheringal. ‘We believe that the speed of the machine itself is compatible with traditional semi rotary and mag die-cutting. And, from what we have seen, we are certainly going to have very competitive quality.’

The SEI Labelmaster will be installed shortly and in production in November.


The Labels & Labeling global editorial team covers every corner of the world from Europe and the Americas, to India, Asia, Southeast Asia and Australasia with all the latest news from the label and package printing market.

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