Amundsen Sports pilots digital product passport with Trimco Group

Premium outdoor lifestyle brand Amundsen Sports has partnered with Trimco Group to prepare for the new Ecodesign for Sustainable Products Regulation (ESPR) expected to be enforced from 2028.

The ESPR stipulates the implementation of a Digital Product Passport (DPP), which requires collating vast quantities of data and information. With Trimco Group's expertise and support, the premium Norwegian outdoor lifestyle brand will trial how it can be operationally and data-ready for the DPP by implementing it on its new 100 percent merino wool Hero's Hide Collection base layer.

The QR code label on the garment in this first collection serves as a digital twin, sharing fiber content and tier traceability, as well as garment images, bringing Amundsen's first steps on its Ecodesign journey to life for shoppers and stakeholders alike.

An essential element of this trial is that all departments in Amundsen are involved. From IT to compliance, to operations, through to PR and marketing teams, each has its role to play to ensure a successful outcome. This will help pave the way to ensure Amundsen is prepared and ready to ensure goods access to the European market, once the detailed description of the delegated act is available in 2026/2027.

'Founded by Jørgen Amundsen, in honor of his relative, Roald Amundsen, the first man to reach the South Pole, the brand has a rich heritage of exploration and pioneership, so its future-centric approach to the ESPR and DPP journey, came as no surprise to us at Trimco Group and we are immensely proud to support it on this,' commented Camilla Mjelde, compliance and sustainability director at Trimco Group. 'By starting preparations and exploring the opportunity early, Amundsen can take full advantage of the many benefits that this digital tool offers, helping it navigate upcoming requirements with confidence.'

'Trimco Group has delivered an approach that aligns perfectly with our objectives. This initial pilot project allows us to explore the field of ESPR, without exhausting the organizational resources,' noted Antoine Thebault, CEO of Amundsen Sports. 'This project is the first step in our journey towards full product transparency. Trimco supports us in finding the best approaches and has already demonstrated future benefits to management and stakeholders.'