Labelexpo Europe announces new feature areas

Labelexpo Europe, which will take place on 23-26 September, will host new feature areas dedicated to digital printing and environmentally friendly products.

The Digital Printing Experience, which was debuted at Labelexpo Americas in Chicago last year, makes its first appearance at the European event. The area will contain a number of suppliers showcasing digital printing, pre-press and finishing equipment, and will host a series of seminars and panel discussions about the future of digital label printing and its role in the development of the label industry. Reflecting the trend towards digital technology in all areas of the label production process, the Digital Printing Experience is set to cover around 15 percent of the show’s floor space.

Green Park, a section of the show dedicated to environmentally friendly products and ‘green’ initiatives, also makes its European debut. The area allows suppliers to display eco-friendly products and visitors will be able to see the latest developments in sustainable processes and technology.

This year’s event also welcomes a number of first-time exhibitors, including Screen Europe, a manufacturer of system components for pre-press and printing; Herma, a supplier of label applicators and materials; and Radior, an ink supplier. Among others, EMIS, MDC Daetwyler and Axode will also exhibit for the first time.

Commenting on the upcoming show, Roger Pellow, Labelexpo managing director, said: ‘Labelexpo Europe continues to be the essential event in the industry for senior professionals to come and see the latest innovations and technologies in action and make important decisions in the bid to achieve maximum productivity and profitability for their business. The long-running show provides a unique forum for converters in this market to network and keep up with the fast-moving technological advances. We are looking forward to another successful show in Brussels this September.’

Tarsus Group, the organizer of the Labelexpo Global Series of events, reports that despite the current economic climate, the floor space for this year’s show is set to exceed that of the record-breaking event which took place in 2007.