Epson America, Inc. and Loftware, Inc. have announced a new strategic partnership designed to support the growing demand for color label printing. Now as part of Loftware’s enterprise labeling offering, Loftware delivers native print drivers that use Epson ESC/label language to drive the Epson ColorWorks C7500 and C7500GE on-demand inkjet label printers.
This demand for color labeling is being propelled by the need to support regulatory standards, customer branding demands and product identification/use requirements, while avoiding the cost and maintenance issues associated with using pre-printed label stock. Loftware is introducing native ESC/Label drivers across its enterprise labeling products with the recent release of Loftware Print Server 11.1 and an upcoming release of Loftware Spectrum this fall. The native printer drivers introduced in these releases maximize speed and performance for the Epson ColorWorks C7500 and C7500GE inkjet label printers.
‘It has become increasingly important for companies to have a printing solution that can both handle color labeling requirements while optimizing print performance to meet demands for mission critical label printing,’ said Andy Scherz, senior product manager, commercial label printers, Epson America, Inc. ‘By collaborating with Loftware, the industry leader in enterprise labeling, we are able to provide customers with the ability to drive Epson printers natively to support all of their increasing color labeling demands.’
The increasing demand for more data on labels and more dynamic content on a per label basis, combined with the burgeoning demand for color, call for labeling solutions which leverage the power of native drivers, especially since these types of requirements are not easily met by using Windows drivers.
‘We’re excited to further our relationship with Epson, especially as the demand for color label printing and Enterprise Labeling has become increasingly important in so many industries,’ said Josh Roffman, Loftware vice president of product management. ‘Our partnership creates an extremely powerful color label printing solution by combining Loftware’s industry leading Enterprise Labeling software capabilities with Epson’s advanced color print technology. Our customers will benefit by being able to meet all of their color labeling requirements while ensuring fast and reliable printing across global operations.’