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  • 08 Oct 2014

Guinness blends new vintage with modern labels

Guinness Porter The Brewers Project labels by Constantia Flexibles Label Group

Constantia Flexibles – Label Group has worked with Guinness owners Diageo on 'The Brewers Project', an important venture that gives its brewers license to explore new recipes, reinterpret old ones and collaborate freely to bring exciting beers to life.

The latest releases of The Brewers Project are the Guinness Dublin Porter and Guinness West Indies Porter, inspired by brewers' diaries from 1796 and 1801. The Guinness Dublin Porter is inspired by the 1800’s working man’s beer while the Guinness West Indies Porter is based upon a recipe to maintain freshness on long sea voyages. Both craft brews have a distinctive taste and bring something different to the popular Guinness beverage.

Head of innovation for Guinness Nick Curtis-Davis said: ‘As beer lovers’ tastes and the beer landscape itself evolves, it is important we continue to stay at the forefront of beer innovation. Our two new beers are examples of this innovation and demonstrate the exciting things our brewers are continuing to do with stout.’

The labels for the vintage beers are made of a paper pressure-sensitive material, chosen for a tactile authentic feel, complete with the trademark harp and Arthur Guinness' signature first introduced in 1862. In order to combine a vintage feel on a modern coated paper substrate, the labels are finished with a unique matte varnish incorporating a masking effect over the colors. Both labels are die cut into completely different shapes to portray heritage as well as individuality.

Dan Muenzer, vice-president of marketing at Constantia Flexibles – Label Group, said: ‘The natural, craft look is a key emerging trend to which the paper substrate lends itself perfectly.’