Brook + Whittle acquires PouchIt

The company enhances its footprint in the Southeast and expands its flexible packaging capabilities.

Brook + Whittle has acquired PouchIt, a flexible packaging manufacturer based in Atlanta, Georgia, to enhance its footprint in the Southeast and strategically position the company deeper in this rapidly growing segment of the packaging industry.

Specializing in short run stand up pouches, layflat pouches and roll stock film, PouchIt provides customers with some of the fastest lead times in the flexible packaging industry.

‘We are thrilled to welcome PouchIt into the Brook + Whittle family. PouchIt’s printing and converting capabilities will provide a great springboard to grow our flexible packaging business,’ said states Mark Pollard, CEO of Brooke + Whittle. ‘This will allow us to provide faster service to our existing customers and expand into new markets. Moreover, with PouchIt’s flexible packaging expertise, we will be able to spearhead sustainable innovation in this segment.’

‘Our robust e-commerce platform will serve as the backbone for bringing these flexible packaging solutions to a broader audience, delivering unmatched value to our customers,’ added Bill Wood, executive vice president of Sprink, Brook + Whittle’s eCommerce business unit.

Founder and owner of PouchIt, Adam Wasserman, commented: ‘When considering the future, we realized that the benefits of scale both in cross-channel selling and manufacturing made this a great decision. Further, being able to join forces with some of the best minds and experience in eCommerce and flexographic printing will be a significant benefit. We are excited about the growth opportunities and look forward to being a part of the team.’