Cup-It introduces label-to-pouch cup application

Cup-It, a print application start-up company, unveiled its label-to-pouch drinking cup application at the HP booth at Labelexpo Europe 2019.

Cup-It introduces label-to-pouch cup application unveiled on HP booth at Labelexpo Europe

The process for designing and pre-press for the patent-pending Doy stand-up pouch formatted in a connected label was developed by Cup-It. 

Ideal for digital printing supporting short runs, multiple SKUs, and fast turnaround for seasonal and event printing, the first samples of the application were printed on an HP Indigo 20000 digital press, capable of high-capacity printing of flexible packaging and labels on a range of materials.

The labels turn into drinking cups, offering a compact, plastic-waste reducing approach to drinking from large shared bottles for festivals, sporting events, outdoor and holiday outings and more. 

‘Cup-It is next-generation of labels, offering a compact, plastic-waste reducing approach to label printing,’ said Idan Noyberg, founder. ‘Labeling with Cup-It is an opportunity to use bottle labels to attract consumers to your products by repurposing for a genuinely useful function.’

The system requires the following steps: 

  1. Peal and tear
  2. Separate cups
  3. Pull apart sides to open 
  4. Drink and share 

 

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