Flextrus UK launches new films

The new range includes paper touch, rough, matte and gloss and soft touch finishes and is aimed at the dairy industry, the meat market with a focus on the cooked meats, poultry and bacon sectors, as well as the general foods market. Working as a complimentary offering to the company’s range of PaperLite products, the film collection creates outstanding tactile performance allowing pack designers to deliver contemporary pack effects, as well as creating mixed sensory pack appeal and unique graphics.

Cliff Gorst, UK and Eire sales director, said: ‘As a leader in the UK in barrier films, we understand the importance of standout graphics and shelf appeal in delivering retail success. Flextrus has a good history of delivering customer driven innovation with its in house extrusion, manufacturing, and printing laminate solutions. However, we now have a great range of tactile coatings to extend our position as a leading print and packaging innovator.’

He continued: ‘Flextrus has five advanced wide web flexo presses, as well as two digital presses which are uniquely supported with immediate curing allowing faster turnaround for food contact laminates, the first in Europe and destined to enhance our offering for retailers and brands alike. We are also the only producer of high barrier multi layer nylon films in the UK, outside of the medical sector. Flextrus is therefore well placed with unique capabilities for our customers and the launch of the tactile range is the beginning of a new strategy for the company to speed up delivery of value added solutions that really count.’

The global specialty films market is set to grow 5.7 percent annually to reach $36.7 billion by 2021.

Gorst continued: ‘We’re working with a number of brands and converters on reverse printed and coated designs to drive up the aesthetic appeal of their packs. We also have use of offline gravure coating stations for added design flexibility if needed. Flextrus has numerous film laminate specifications to tailor to individual application needs, so all in all, we can really create truly customized pack designs to delight brands and their consumers.’