Heidelberg USA launches new resource center, Heidelberg Connect

The purpose of Heidelberg Connect is to support customers in their purchasing decisions by highlighting trends in printing technologies and the business reasons behind Heidelberg’s most recent installations. Subscribers get the first look at Heidelberg’s latest news updates and educational resources as well as key developments in the graphic communications industry.

‘From our research, it is clear that customers explore potential investments through ‘self-discovery’ well before engaging with a supplier,’ said Andy Rae, senior vice president, equipment and marketing, Heidelberg Americas. ‘We wanted to provide a convenient, one-stop resource center for customers to investigate industry trends, discover key ways to improve performance and determine the business reasons why other customers purchased certain ututions.’

In addition to the new website, which is complementary to the existing Heidelberg website, customers can now download the free Heidelberg Connect app available for iPhone and Android via the App Store and Google Play Store.

Resources on the app and website will include press releases, educational videos, white papers, product guides and brochures, Heidelberg Direct and Heidelberg News magazines and blog posts written by Heidelberg experts.

With a broad spectrum of integrated offerings, Heidelberg provides tailored, future-oriented products to help current and potential customers achieve their business goals. By combining industry expertise and customer feedback, Heidelberg Connect allows the company’s trained experts to better assist customers in understanding how to optimize print manufacturing process and maximize profitability from start to finish.

‘Equipment techs and specs are not why a customer should invest,’ Rae said. ‘The true driving factor should be what the solution will do for the customers’ bottom line. Two primary reasons to invest are to rationalize costs, or expand capacity. Through this platform, we aim to provide valuable information on improving productivity, driving down costs and finding the best solution to fit our customers’ needs and requirements. We hope that Heidelberg Connect will assist customers in that journey.’