Jet Technologies brings Encore to Australia

Encore is a new plastic film made up of 30 percent recycled material and is suitable for a wide range of applications, including packaging, labels, books and more. 

‘With organizations like the Australian Packaging Covenant (APCO) setting 2025 targets of having 70 percent of plastic packaging being recycled or composted and 50 percent of average recycled content included in the packaging, Australian product manufacturers are having to focus on and take steps towards increased sustainability quickly,’ said Jack Malki, director at Jet Technologies.

‘Encore is a strong first step in the right direction for using plastics within the circular economy and provides a sorely needed path forward for brand owners who are ready to work towards these recyclability and sustainability goals,’ added Malki.

Encore is an option suitable for businesses looking to shift away from using plastics and either PLA (corn starch) or wood-based alternatives in their printing and packaging.

At the same time as being produced from 30 percent recycled content, the films are also fully recyclable, ensuring that product manufacturers can enjoy the functional benefits of plastic films while ensuring that they work entirely within a sustainable circular economy.

‘Jet Technologies acknowledges that it is our responsibility to provide the local market with the very best sustainable options to improve the environment,’ said Malki. ‘Introducing new film ranges can be challenging, but we are seeing strong and constant demand from brand owners for better solutions in order to meet their environmental pledges. 

‘We see this demand as a strong sign that films like Encore will quickly replace less sustainable traditional films. We also expect the percentage of recycled content in these new films to be increased over time as the technology permits it.’ 

The Encore films are currently BOPP based, with PET options also in development. They look and feel like regular films and run on various machinery in a usual way, ensuring that businesses do not have to make any adjustments to existing films. Costs are comparable to existing films, with a small premium of approximately 15-20 percent being well received by brand owners looking for solutions to meet recyclability targets.