OKI Data Americas launches pro511DW digital web press

OKI Data Americas has launched the pro511DW digital web press at Labelexpo Americas – part of the expanding proColor series of commercial grade digital color printers designed for the graphic arts and production markets.

The OKI pro511DW is a compact web printer that produces high quality digital color labels with high speed and accuracy.

The OKI pro511DW digital web press features new custom label management software from Hybrid, as well as Harlequin raster image processing (RIP) supplied on an industry-recognized Proactive server. The new pro511DW also includes a heavy duty rewinder which now incorporates a pre-assembled slitter. The pro511DW delivers customized, continuous web printing with ‘exceptional’ color quality, plus easy operation in both continuous and cut sheet modes, and produces HD color printing – even on ordinary paper. It also supports variable data printing.

‘The OKI pro511DW is a real game changer in the field of commercial grade digital color label printing,’ said Rich Egert, general manager of the strategic technology provider business group for OKI Data Americas. ‘The pro511DW handles variable data and variable forms with ease, and is an ideal solution for short-run, high impact, worry free continuous color web printing.

‘For those seeking a cost-effective alternative to traditional flexographic and offset printing, the OKI pro511DW is your solution. This robust device delivers exceptional value and a compelling value proposition, including a strong return on investment. In fact, the pro511DW can theoretically pay for itself in just 30 days of operation.’

The OKI proColor Series line of high definition color printers deliver professional, production-quality color output and color accuracy powered by embedded EFI Fiery and Pantone support on select models. Different products and configurations offer specialized media flexibility including envelopes, continuous feed and variable data.

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