Innovia launches NatureFlex website

- Images and video showcase market-specific benefits of NatureFlex

 

- Designed to make it easier for people to locate information

 

Packaging substrate producer Innovia Films has launched a new website focusing specifically on its compostable, cellulose-based product NatureFlex.

 

The website, www.natureflex.com, includes sections for consumers, designers and converters, which have been created to provide fast-track access to market-specific information.

 

A carousel of images showcases segments that NatureFlex is targeted at, which is supported by pop-up text boxes outlining the benefits of NatureFlex for each market.

 

A time-lapse video clip shows NatureFlex breaking down over time in a see through compost bin.

 

NatureFlex films are certified to meet the American ASTM D6400, European EN13432 and Australian AS4736 standards for compostable packaging. 

 

The wood-pulp is sourced from managed plantations from referenced suppliers operating good forestry principals, such as FSC or equivalent.

 

The renewable bio-based content of NatureFlex films is typically 95 percent by weight of material according to ASTM D6866. NatureFlex has been confirmed as suitable for emerging “waste-to-energy” techniques such as anaerobic digestion, aiding the diversion of organic wastes from landfill, Innovia said

 

Alexander van ’t Riet, Innovia Films’ global sales and marketing director, said: ‘We decided it was time to launch a NatureFlex-specific website to strengthen the core messages of this renewable and compostable product. 

 

‘We also wanted to make it easier for people to locate the information they needed.’

 

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