Labels help create new look for automotive range

The containers for Comma’s premium top-tier performance range – named Evolve - feature an angular design with two indented lines in the bottom left corner for added detail. The Evolve range is available in a variety of sizes from 500ml to 5l with the bigger containers incorporating a large handle for carrying and pouring. A warm grey pigment complements Comma’s new branding and logo to establish effective product differentiation on-shelf, RPC Design said.

For Comma’s customer own-label business, RPC Design has created another packaging type featuring soft lines and curves. Called the Max 3 range, the combination of a large labeling area and a choice of color pigments enable Comma to individualize each container in order to establish individual brand identities for the different products packed in the containers. Sizes from 500ml to 5l allow the creation of complete family ranges.

The new designs were devised to establish individual identities for both Comma’s own product range and the products it manufactures for customer own-label brands. Both packs needed to project a modern, quality image and maximise on-shelf presence while delivering convenience and functionality. It was also important that they retained the same height and footprint of the previous containers for seamless incorporation into existing filling lines.

The containers are blow-molded in HDPE at RPC UKSC’s Rushden factory.

Comma sales and marketing director Mike Bewsey said: ‘As part of our and introduction of our new logo, it was vital that we established a truly distinctive on-shelf presence that was unique to Comma and emphasised the premium quality performance of our products.

‘For our own-label customers, the focus was on a flexible design that could be effectively tailored to individual requirements.’

Bewsey added: ‘RPC has exactly met our brief and delivered two ranges that meet these various needs while also being extremely functional. The containers ideally complement our new strapline – ‘Confidence Comes from Within’ – and indeed that could equally apply to our long and successful relationship with RPC.’