Packaging design receiving ‘greater level of attention to detail’

More attention to detail is being given to packaging design, according to Pro Carton/ECMA Award 2014 judging jury chairman Satkar Gidda, as the associations prepare to announce this year’s finalists.

Peter Klein Sprokkelhorst, Stan Akkermans, Marco Atzberger, Martin Luh and Satkar Gidda judging entries to the Pro Carton Ecma Award 2014

The judging panel for the Pro Carton ECMA Awards 2014 met at the beginning of July, with over 120 entries from 12 European countries received. The finalists are to be announced in mid-August, with the awards presented at an event on September 19 as part of the ECMA-Pro Carton Congress in Sorrento, Italy.

This year’s judging panel includes brand and design specialist Satkar Gidda of SiebertHead, who acted as chairman, Stan Akkermans from Mars, Martin Luh from Nestlé, Marco Atzberger from EHI-Retail Institute and Peter Klein Sprokkelhorst, who served as a consultant to the jury for technical aspects.

Gidda said: ‘This year we had the second highest level of entries ever. Added to that is that we also had some superbly high-quality entries.

‘And what I have noticed is the increasing level of attention to detail that is going into the packaging designs. It is very impressive the way things are being done, the innovation that is being considered, and the judges found it equally hard to come to their conclusions. Looking at the entries from different areas and different expertise, we were able to come to a more conclusive discussion about which designs and which packaging to take forward.’

Geert Verlinden from Van Genechten joined the judging panel in order to judge the Pro Carton Young Designers Award.

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