Innovia launches Natureflex website

Innovia Films, international producer of speciality substrates, has launched a new website, www.NatureFlex.com, specifically for its compostable, cellulose-based product.                                 

The website features sections for consumers, designers and converters to provide a fast track to focused information and headlines.

A carousel on the homepage reflects the key application areas for NatureFlex, such as coffee, dried foods, home and personal care. Clicking on the images in this section will lead to a pop-up text box which outlines the benefits of NatureFlex for that market.

In addition, a time-lapse video clip – condensing 12 weeks into just over one minute – shows how NatureFlex breaks down over time in a see through compost bin.

New case studies have also been developed to promote successes or the prime advantage of using cellulose films for particular products.

Alexander van’t Riet, Innovia Films’ global sales and marketing director, commented: ‘We decided it was time to launch a NatureFlex specific website to strengthen the core messages of this renewable and compostable product. We also wanted to make it easier for people to locate the information they needed. I am particularly pleased with the result and I am certain both our existing and potential customers will also.’

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