All American Label enters packaging market with three Heidelberg presses

The new equipment includes a Suprasetter A 106 CtP, Speedmaster CD 102-6+L, and Easymatrix 106 CS, which is Heidelberg’s 100^th installed die-cutter worldwide. 

‘We want to be like a local convenience store for our customers – a one-stop shop for everything they need. Our customers can purchase their labels, sheet-fed, offset-web, foiled embossed, inkjet, wide-format inkjet, grand format inkjet, all the way to simple signs, banners, and commercial print,’ said Brad Brown, CEO of All American Label and Packaging. ‘This is what made us go with this large Heidelberg suite of products – we wanted to offer everything to our customers, and we wanted to offer the best.’

With customer requests for packaging and the company’s own desire to be ‘more than just labels’, All American Label and Packaging looked to Heidelberg to expand its product portfolio. First stop was installing the 100^th Easymatrix 106 CS.  

Running at speeds up to 7,700 sheets per hour, the Easymatrix allows All American Label and Packaging to keep all die-cutting work in-house.  With a full 41in format and non-stop functionality in the feeder and delivery, longer runs can be cut and stripped efficiently. All American Label and Packaging will now have shorter makeready times thanks to the intuitive touchscreen interface, along with the motorized cutting pressure adjustment and quick-lock technology for dies and stripping tools. 

‘For customers wanting to differentiate their packaging, we are now able to die-cut, deboss, emboss, and strip in-line,’ said Brown. ‘Thanks to the die-cutter, labor is reduced, which will help us save money.’

In order to start offering high quality packaging print jobs, All American Label and Packaging chose the Speedmaster CD 102-6+L, which provides flexible processing of a large variety of jobs and materials. 

‘We keep ourselves in the market by giving our customers short lead times; however, when we wanted to run a good carton with all the bells and whistles, we just couldn’t do it to the standard that our customers were expecting. With the CD 102, we are able to give our customers a high quality product that we could set up and run quickly. The machine is opening a whole new avenue for us to increase revenue,’ said Brown. 

The CD 102 runs at speeds up to 15,000 sheets an hour and delivers up to 40 million impressions per year.

‘In a really competitive market like the printing industry, it’s crucial to differentiate yourself. How do you do that? You purchase the industry-leading technology, and then you offer your customers something that is going to differentiate their packaging on the shelf. And that’s what the CD 102 is going to help us do,’ said Brown

To partner All American Label and Packaging’s press, the company installed a Suprasetter A 106 CtP. Holding 110 plates of each press size, the Suprasetter A 106 fully automates the loading of plates direct from the Dual Cassette Loader with slip sheet removal, imaging, punching, and plate stacking. The Suprasetter offers an accurate internal punching system for maximum register accuracy.

Along with its three new pieces of Heidelberg equipment, All American Label and Packaging runs Prinect Pressroom Manager and a high-speed Polar 137 cutter. All machines are fully equipped with Saphira consumables, which include plates, inks, coatings and chemistry. 

‘I could go on about how the quality from Heidelberg is next to none, but what really sets Heidelberg apart is their service,’ said Brown. ‘Heidelberg has so many highly trained technicians and such a quick response rate. We have presses from everywhere, and honestly, the technology and service from Heidelberg is always top of the line.’