Boutique restaurant Dishdash invests in Epson to print labels in house

Dishdash Middle Eastern Cuisine, a family-owned restaurant with locations throughout the San Francisco Bay Area, has purchased and installed an Epson ColorWorks C7500GE on-demand inkjet label printer to help streamline in-house label production for baklava packaging.

Boutique restaurant Dishdash invests in Epson to print labels in house

Dishdash purchased the inkjet label printer after acquiring Oasis Baklava, a small local family-owned and operated bakery, as it sought to rebrand it labels, and meet California's health rules and regulations. The movem also allows the company to expand its business, reduce costs and produce customized high-quality color labels in-house.

Ashwin Shenai, IT manager at Dishdash, said: ‘When we bought Oasis Baklava, we knew the first step to rebranding without increasing costs was to fix our labels in-house. Since our baklava has a shelf life, we needed a label solution that would allow us to customize and print our labels quickly, while meeting the state’s rules and regulations.

‘We chose Epson’s ColorWorks C7500GE because it is a very accurate machine that allows us to print high-quality labels with consistent color accuracy, helping us customize our labels and reduce costs, while printing the exact number of labels we need.’

Dishdash plans to expand its baklava labels with the addition of a back label, which will include ingredients, nutritional facts, product information and a barcode, in addition to creating custom brand labels for customers interested in purchasing pastries for their own store, restaurant or event. Dishdash chose the ColorWorks C7500GE in part for its speed, durability and inks, which it said provide consistent results in a quick turnaround time.

‘Epson’s customer service has been phenomenal,’ said Shenai. ‘From our initial research of finding the best label printer to use in-house, to providing best practices on how to use the C7500GE, Epson’s team has been there for us every step of the way and has really gone out of their way to make the entire process of printing our own labels in-house work for us.’

Built for reliable, high-quality performance with speeds up to 59ft/min, the Epson ColorWorks C7500GE is said to be suited for demanding, high-volume environments that require high print quality prime labels that are durable and cost-effective. Driving the ColorWorks C7500GE is the included Wasatch RIP and print management software.

‘The Wasatch software is awesome at what it does with spot color accuracy and the included print driver,’ said Shenai. ‘Not only does it produce excellent color accuracy, but bundled with the C7500GE, it does a phenomenal job achieving individual color profiles and obtaining accuracy in CMYK prints.’

Andrew Moore, senior product manager at Epson America, added: ‘We are pleased that the C7500GE has helped Dishdash bring label production in-house and has given the company an easy solution to include its logo on baklava labels. Designed to produce efficient, on-demand color label printing and reliable performance, Epson’s printers help businesses deliver high-quality labels while meeting the needs of state health regulations, allowing smaller businesses like Dishdash to have full control of their production and to cut costs.'