Identiv partners with Narravero to accelerate DPP adoption

Identiv has entered into a partnership with Narravero, a global Software-as-a-Service platform for Digital Product Passports (DPP) and supply chain transparency. This collaboration expects to accelerate the commercialization of integrated approaches for EU-compliant DPP deployments.

By combining Identiv's NFC inlays for dynamic product data with Narravero's robust data management platform, this partnership offers a comprehensive, integrated approach that streamlines DPP deployment for companies.

Narravero's core offering allows businesses to create and manage DPPs that provide comprehensive product lifecycle information, including origin, sustainability data and end-of-life instructions. Beginning in 2027, these DPPs will be required under new European Union sustainability rules. DPPs also present a significant opportunity for enhanced supply chain efficiency and customer engagement. Narravero's platform has already seen substantial growth, reaching 135 million visits as of February 2025.

'We are thrilled about our agreement with Narravero and working collaboratively on the DPP approaches we're bringing to market,' said Kirsten Newquist, CEO at Identiv. 'This partnership will help companies comply with EU regulations and empower them with new opportunities for sustainability, transparency and consumer engagement.'

Thomas Rödding, CEO of Narravero, said: 'Our partnership with Identiv is a significant step forward in making DPPs accessible and actionable for businesses globally. Identiv's expertise in secure, connected physical identities complements our robust DPP platform, creating a powerful, end-to-end approach.'

This partnership positions Identiv and Narravero at the forefront of DPP innovation, providing a full-circle integrated approach to meet EU regulatory demands and empower businesses with enhanced supply chain transparency, sustainability and customer engagement.