Qianrun secures press sale and distribution deals at Labelexpo Europe debut

First-time exhibitor Qianrun has sold its on-display flexo press to a Spanish converter and signed distribution partnerships with Italy's VBA and Spain's Imagraf at Labelexpo Europe 2025.

The Chinese press supplier showcased its servo-driven Label King S5-370-8C in-line flexo press, an 8-color station model designed for European manufacturers' precision and efficiency requirements.

The Spanish label converter will receive direct delivery of the demonstration machine following the exhibition, validating Qianrun's technology for European standards.

'We spent years preparing for our first Labelexpo Europe, refining tech to match European sustainability, efficiency and quality demands. The visitor quality exceeded expectations—they sought real production answers—so we've already rebooked the next European show in two years,' noted Ding Yinqiu, CEO of Qianrun.

The company has partnered with VBA, an established Italian distribution and master agency, and Barcelona-based Imagraf, founded in 1994, which maintains a specialized dealer network across Spain.

Both distributors bring local market expertise and existing sales and service infrastructure to support Qianrun's penetration of Southern European label markets.