Digital package printing: new solutions and opportunities

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While well over 2,000 on-demand digital color presses have been installed worldwide, predominately in the narrow-web labels sector, there are less than 5 percent or so of these installations being used for some form of package printing – small folding cartons, sachets, sleeves, flexible packaging, tube laminates, etc.

Yet few printers in the higher print industry growth sectors of labels, folding cartons and flexible packaging today would doubt that digital color printing – and all that it offers in terms of mass customization, versioning, personalization, enhanced brand protection, consumer interaction – will continue to grow and have a considerable impact on the way brand owners, major retail groups, private label companies and even end-user customers regard their packaging in the future.