Product decoration technologies: direct digital printing

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Developments in digital inkjet printing have the potential to revolutionize the product decoration process. The technology is still in its infancy but it has the potential to meet demand for short-runs, personalization and variable data.

Inkjet printing is a non-impact plate-less process that prints directly from digital data and uses jets of very fine ink droplets fired at the substrate to form the same or variable images onto the product.