ABG sponsors local educational charity

The charity, based in the KCOM Stadium, the home of Hull City Football Club and Hull FC Rugby League Club, delivers innovative and challenging learning programs for children, young people and adult learners. 

The charity primarily works with local primary, secondary and special schools delivering critical literacy skills in a practical way by using the football stadium as the classroom. In practice, skills learned in the school are applied in real-life settings. By using the power of sport in exciting and stimulating environments, this learning consolidates children’s understanding of topics within the critical areas of the curriculum. It demonstrates the importance of such skills in everyday life and, in particular, the world of work.

The charity has recently expanded into Bridlington with the support of Bridlington Town Football Club and the local business community, of which ABG is part. 

‘The support by local businesses and schools has been overwhelming, and with the help of companies such as ABG, we have so far reached over 120 students and four schools on a pilot program at the football club,’ said Run With It lead teacher, Mel Johnson. ‘Our intention is to open a satellite center at Bridlington Town Football Club once the pilot program is complete and all the feedback is in.’

‘The opportunity for children to take those skills taught in the classroom and implement and build on them in a real-life setting is of huge benefit to them in both their short and long term development. We cannot thank ABG enough for their support in setting up this project and enabling us to reach so many children and young people in Bridlington in such a short space of time and during a pandemic,’ added Johnson. 

ABG’s Matt Burton, global sales director, said: ‘Clearly, we are delighted to be involved with their Bridlington project and very much look forward to them becoming established on our home turf. This is all about helping to educate, shape, and support the next generation, which for us is a priority in the community that we serve.’