JH Bertrand installs Rotoflex booklet label machine

JH Bertrand focuses its production on booklet labels that expand copy space on consumer-packaged goods. Pharma, chemical, and consumer-industrial companies commonly use extended-content labels to comply with government regulations, translate information, detail product use directions, include promotional coupons and rebates, and to protect themselves from litigation.

Dedicated to handling a full range of booklet label sizes, the newly installed Rotoflex machine can process booklet labels with up to 96 pages of text and graphics.

‘JH Bertrand is a very innovative company,’ said Jeff Bertrand, CEO of JH Bertrand. ‘Our focus is booklet labels, so we are always trying to find new ways to produce them. Many of our constructions need a gentle web path due to thickness and other factors. Recently, we had an idea for a straighter web path, so we presented it to Rotoflex. The company took our ideas and turned it into a one-of-a-kind machine that we absolutely love.

The machine is based on Rotoflex VSI platform and features a short and simple web path using large idlers to handle challenging booklet applications. A custom design for the inspection system area keeps the booklet labels intact when running underneath the camera. Additional unique aspects include a laterally moving guided unwind, straight-through special draw station with larger diameter roll, and a soft rubber nip roll with adjustable nipping distance and pressure -with a provided segmented nip roll if running more than several rows across the web.

‘This customized technology designed for JH Bertrand, a long-standing Rotoflex customer, is an example of our advanced developments and expertise in booklet material,’ said Manohar Dhugga, VP of operations at Rotoflex. ‘We are open to working with label printers and converters in designing bespoke label finishing machines to accommodate unique production needs, and we have a team of engineers on-site with years of design and finishing technology expertise.’