Sticker Gizmo and School Stickers installs Xeikon press

This young B2B brand is an online site for customized and ready-made labels and stickers ranging from laminated and foil effect labels to recyclable paper labels and magnetic vinyl stickers.  

‘We launched our brand, Sticker Gizmo, about 18 months ago as we were keen to expand into new markets. We used our technical skills to develop our own online design tool, and pricing engine and we have been really pleased how this part of the business has grown,’ said Alistair Tillen, executive chairman of the Redditch-based business.

‘It quickly became apparent that Sticker Gizmo needed to expand its printing capabilities to compete on larger and quality creative orders. We embarked on a period of research where we looked at several different options including outsourcing. In the end, we decided it was important to own the whole customer experience and be solely responsible for quality and delivery times. We were keen to invest in a machine which would help us expand and keep pace with our aggressive growth plans. A Xeikon machine was always near the top of our list, but when we found out about the factory refurbished REX machines, we knew we had found the right solution for us,’ added Tillen.

Xeikon’s 3030 REX digital label press can print on substrates up to 330mm wide and up to 9.6m/min (31.5ft/min) at a true 1,200 DPI. Printing on standard substrates with no need for pre-coating, the press uses Xeikon’s environmentally friendly, dry toner technology, which is water resistant. The machine was installed at Sticker Gizmo’s Redditch site less than three months ago in August and already the company is beginning to see its business changing for the better.

 ‘We are already seeing the benefits of the speed and width upgrades on the Xeikon machine with improved productivity, helping us to cut delivery times to our customers. We are also delighted with the print quality and have started to benefit from lower substrate prices as we move away from pre-cut sheets,’ added Tillen.

Jeroen Van Bauwel, director of product management at Xeikon commented: ‘Every Xeikon REX digital press has been updated to the latest revision of both hardware and software. Used for demos or sold to the commercial market by Xeikon, these presses have been supported throughout by Xeikon engineers, who know the ins and outs of each press regarding its age, usage, and service history.

‘Every press considered for the REX program goes through a detailed technical condition scoring examination. Our factory engineers then replace and optimize every critical component required to extend the life of the press and ensure perfect print quality - making it ready for many more years of production. Only after going through extensive testing and upgrading to the latest Xeikon versions and standards, is the product boxed and shipped to the customer.’