Mondi develops WalletPack for Bell Germany

Bell Germany has launched a mono-material recyclable WalletPack for over 30 products, including Seranno, Prosciutto and Savoy sliced ham. The new technology replaces a multi-material non-recyclable plastic, using 37 percent less material than standard, modified atmosphere packaging. This switch will also reduce plastic waste for Bell Germany by 35 tonnes per year. It will also lower waste disposal fees for Bell Germany and meet the design for recycling guidelines of leading retailers.

Created after two years of development, the new Mondi WalletPack operates as a folder, which the consumer opens to unpack the product. It features a re-close function on the backside to prevent food spoilage, protects thinly sliced deli meats, and has been verified by the German institute cyclos-HTP as 93 percent recyclable.

Thomas Kahl, EcoSolutions project manager at Mondi, said: ‘Our aim is to create packaging that is sustainable by design. It should be better for the environment while protecting the food and standing out on shelves to represent the Abraham brand. Our unique EcoSolutions approach takes all these elements into consideration: we worked closely with Bell Germany at every stage to ensure that this was the best solution for all their products.’

‘As with all food packaging, the priority is to protect the contents; however, it has been our aim for some time to improve the recyclability of our packaging as we look to make all parts of our business more sustainable,’ added Jessica Trautmann, senior product manager at Bell Germany. ‘Mondi has been a valuable partner in the creation of this solution, and we are delighted to be launching this new packaging that is recyclable while being functional and attractive on the shelf.’