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  • 16 Jun 2020

NiceLabel introduces cloud-based business model

NiceLabel introduces cloud-based business model empowering resellers to keep customers operating remotely

NiceLabel, a developer of label design software and management systems, has introduced a new cloud-based business model, enabling its partners to demonstrate, sell and configure labelling options for customers, remotely and securely.

Resellers can manage the whole process remotely and securely for customers from running live demos through to designing and test printing label templates, deploying solutions, printing labels and managing supplies inventory. This new approach to selling and supporting labelling turns remote working from a barrier into a competitive advantage for customers.   

‘Before the pandemic, most resellers in the labelling space primarily used a face-to-face business model to sell and support their labelling solutions,’ said Paul Vogt, channel marketing director at NiceLabel. ‘Today, that’s all changed. Resellers have to connect virtually from their home with customers in their home. They will need to collaborate, interact and discuss with their customers without being on site. That’s why we have introduced this new channel offering.’

‘It represents a step change for resellers and customers because for many of them, it represents a whole new way of working,’ added Vogt. ‘Yet, it is one that is both necessary in the current lockdown and beneficial to resellers who can continue to engage and sell efficiently and quickly to customers all through the crisis and beyond.

‘We want to get the message out that whether our customers require on-premise or cloud labelling solutions, NiceLabel can still meet their needs. Before the pandemic, you didn’t necessarily need cloud for labelling, but now, in light of the current crisis, it is increasingly becoming a must-have solution,’ concluded Vogt.

NiceLabel’s cloud-based labelling technology is available on a subscription payment model, which covers platform maintenance and upgrades. The company is going to present the new operating model during a webinar planned for June 30, 2020.



The Labels & Labeling global editorial team covers every corner of the world from Europe and the Americas, to India, Asia, Southeast Asia and Australasia with all the latest news from the label and package printing market.

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