Highcon Euclid to make first public appearance in Asia

Highcon is targeting the ‘huge opportunity’ it sees in Asia by giving its Euclid digital cutting and creasing machine its first public appearance in the region at next week’s Print China 2015 in Guangdong, China.

Aviv Ratzman, Highcon CEO and co-founder, said: ‘This is a huge opportunity for us and we are eagerly waiting to see the response our revolutionary technology arouses in China.'

Together with its channel partner Infotech, Highcon will be holding live demonstrations of the Euclid machine, as well as showing off a wide variety of commercial and packaging applications produced by customers worldwide.

The Highcon Euclid was introduced in 2012, with the second generation Euclid II added last year. The Highcon Euclid II+ is the top of the line version for converting paper, labels, folding carton and microflute.

Aviv Ratzman, Highcon chief executive officer (CEO) and co-founder, said: ‘This is a huge opportunity for us and we are eagerly waiting to see the response our revolutionary technology arouses in China.

‘We are looking forward to meeting commercial printers, packaging converters and trade finishers who come to the show, to introduce them to the world of digital finishing.’

Infotech has three strategic business units covering digital printing, printing supplies and value-added services, and offset printing. It provides sales and service in China for offset press manufacturer Komori.

Infotech became the official dealer for Highcon in the Chinese market in 2014, focusing on the promotion of digital technology and its applications in the post-press industry in the country.

Infotech CEO Larry Yang said: ‘We believe that Highcon has huge potential in the market and that Print China will provide an excellent platform for introducing this amazing new product.

‘We are enthusiastic about representing Highcon in the Chinese market and see a lot of synergy between their ability to provide digital finishing for both traditional and digital printed products, and our own longstanding infrastructure and operational expertise in these areas.’

David Pittman

David Pittman

  • Former deputy editor