Embellishments: holograms

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The use of holograms on labels and packaging can provide a powerful visual appeal and prestige to products competing in a crowded retail space.

Eye-catching holographic materials can be used on most products, but are typically used on higher value products in the cosmetics, personal care and drinks sectors. Holograms can also perform a useful role as a brand protection or anti-counterfeiting device and are part of the global security industry’s armory.