Exploring the opportunities to add value to labels

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This series of articles explores the techniques and processes used for adding decorative finishes, special effects and functionality to labels.

The desire to embellish printed material with a luxury or metallic look can be traced back over hundreds of years, from the decoration of the earliest printed books in the 15th century with gold leaf. Since then the development of the bronzing process and then metallic inks, up to the latest innovations in hot and cold stamping foils have given brand owners more options in their quest, to differentiate their products.