Product decoration technologies: conventional direct printing

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Direct decoration can be defined as the application of unsupported liquid ink directly onto the pack or product. With direct printing the need for a secondary carrier such as a label is totally eliminated. 

With conventional direct printing ink can be applied to the pack or packaging material using a variety of techniques such as screen, pad and dry-offset. In most cases the ink carrier comes into direct contact with the pack or product and the image is transferred under pressure.