Special effects inks, varnishes and coatings

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There is a wide variety of specialty inks, varnishes and other special-effects technologies that can be used to add both decorative value and functionality to the surface of a label.

Special effects can add a new dimension to packaging, helping brands stand out from the crowd on the retail shelf. Special effect inks can also be interactive and thereby engage consumers on a different level, bringing unique functions as well as visual appeal into pack designs.