Avery Dennison has promoted Hassan H. Rmaile to vice president and general manager of the Label and Graphic Materials Europe, the Middle East and North Africa.
He will be replacing Jeroen Diderich, who has relocated to the United States to take the role of vice president and general manager of LGM North America.
In his previous roles, Rmaile delivered a long-term vision for the Avery Dennison’s graphics and reflectives business globally and contributed to pioneering R&D across the group. His ability to identify new, disruptive applications complements a capacity for growing the performance and cost-attractiveness of the business.
The experience Rmaile brings to his new role, the ambition and expertise will help to further develop the company’s position as one of the leaders in the labels and graphics industry. Hassan’s contribution will play a key role in meeting customer needs on all fronts – providing advanced materials, design, aesthetics, and technologies, while also promoting enhanced sustainability and a first-class customer experience.
Hassan has been part of the Avery Dennison management team since March 2016. He was previously vice president and general manager for Global Graphics and Reflectives Solutions and before that Global VP R&D, Innovation & Corporate Venturing. He will be moving back to the Netherlands to take up his new role.