Digimarc Corporation has partnered with global digital printing and digital packaging leader, Sealed Air, to bring product digitization to markets like food proteins, e-commerce fulfillment, industrials, and consumer goods at scale through smart packaging.
According to Digimarc, product digitization allows brands to maximize the value of every package to deliver on consumer demands for authenticity, sustainability, and personalized experiences. Product digitization also drives operational improvements by illuminating a product’s supply chain journey.
Today’s announcement follows April’s launch of prismiq, Sealed Air’s innovative digital packaging brand with a portfolio of technologies for design services, digital printing, and smart packaging. Combining prismiq with Digimarc’s product digitization platform provides the industry with a complete end-to-end smart packaging.
‘Brand owners understand that physical products are powerful, direct-to-consumer communication channels. Digimarc’s new joint offering with Sealed Air makes the brand-consumer connection easier than ever,’ said Curt Schacker, global head of digital printing and packaging at Digimarc. ‘Smart packaging also allows for smart supply chains, enabling operational efficiencies not available with the status quo. We chose to partner with Sealed Air because of the leadership the company demonstrates in printing variable, serialized flexible packaging at a mass scale, a cornerstone of any smart packaging initiative.
‘The work we are doing with Sealed Air enables consumers to confirm product authenticity, access product origin and provenance information, and verify critical sustainability information that today’s consumers crave in the quest for brand integrity and circularity.’
‘By combining Digimarc’s leading product digitization platform and watermarking technology with our new digital printing and packaging solution, prismiq, and our proven packaging expertise, we are expediting our digital packaging efforts to deliver a complete, end-to-end solution for brands and consumers,’ concluded Carrie Giaimo, vice president of digital business development at Sealed Air.