MCC recently helped AB InBev transition Presidente Imported Beer from a standard cut and stack paper label to premium pressure-sensitive labels.
Some product changes, while unnoticeable to the average consumer, provide significant improvements to the product’s design and function. Presidente Imported Beer, a popular beer with distribution in the United States, areas of Europe and extensively throughout the Caribbean and Central America, is an example of this.
The transition to pressure-sensitive labels will enhance the packaging in multiple ways. First, the beer will maintain its recognizable logo and reinforced branding but the graphics will be more vibrant and dynamic. Secondly, the new label is more durable, will better withstand agitation during transportation and will maintain its pristine image throughout its life cycle, even when completely emerged in a cooler of ice water. Additionally, the label will perform better during application. It has been demonstrated that pressure-sensitive labels perform better during high-speed production and provide for better brand presentation to the consumer.