UPM introduces portfolio of sustainable labels

UPM Adhesive Materials has launched ProCycle, a portfolio of recycling-compatible label materials bringing together advanced adhesive technologies and circular products to help converters and brand owners select labels with verified recyclability performance.

The label materials currently included in the portfolio are suited for rigid PET and HDPE packaging in beverage, food, and home and personal care applications. Adhesive technologies, such as wash-off, ensure that materials separate cleanly during mechanical plastic recycling, including washing and grinding, thereby supporting high-quality recyclate.

UPM ProCycle is designed to deliver consistent adhesion, efficient converting and high print quality for plastics, fiber and glass packaging. All products in the portfolio are externally recognized as recycling-compatible across packaging types and markets, and independent testing verifies specific label functionalities, such as clean release.

'As packaging recyclability requirements and regulations evolve, UPM ProCycle helps converters and brands navigate the changes and stay compliant. Backed by UPM's adhesive and sustainability expertise, the portfolio makes it easy to select label solutions for recyclability performance,' said Suvi Rasa, manager of circularity and sustainable product design at UPM Adhesive Materials.

The portfolio will continue to expand into adhesive technologies and label products to address evolving circular packaging needs.