Pringraf to install world’s first Highcon Euclid II

The Highcon Euclid II, first announced earlier this year and officially launched last month, features a number of enhancements to the first-generation system.

Pringraf’s Euclid II is being installed at a special site in Campochiaro, Italy.

In a joint statement, Pringraf co-founders Giuseppe and Roberto Prioriello said: ‘We had been looking for something special, something more productive that would help us bring our dreams to life. We have been in the printing business since 1994 and have always been passionate about the connection between graphic design, digital technology and printing.

‘This revolutionary new product will remove the limits inherent in creating truly imaginative design and will make the realization of package design far more hassle free.’

In order to demonstrate its commitment to digital cutting and creasing, Pringraf entered and won design awards with a gelato box package finished on a Highcon Euclid. This included winning the Pro Carton ECMA Award 2014 Food category and the Luxury Packaging Awards Best in Show and Best Luxury Food Pack categories.

The gelato box packaging brief came from Pingraf customer Aloha, which wanted to package its product in a wicker basket and didn’t think that it would be possible to create the concept with cartonboard. However, this was made a reality thanks to the Euclid’s capabilities. The wicker structure was created through high-quality intricate laser cutouts that can maintain the basket shape during customer use, so creating the desired product presentation for the brand. Additionally, it resulted in an ecologically sustainable, less expensive concept, that also saw the customer achieve increased sales and market presence, with the time to market only three months.

Pringraf signed the deal with MGraf, the latest addition to Highcon’s distribution channel in Italy. MGraf’s David Marinoni said: ‘The combination of Highcon’s game-changing technology and Giuseppe’s vision will be a great success. Also, personally, I am very happy, because we supplied Prioriello Brothers with a small offset machine more than 20 years ago and, thanks to Highcon, we are now renewing our long relationship through this important project.’

Nigel Tracey, Highcon international sales director, added: ‘I have known Pringraf for several years.  The company is a true innovator and the Highcon Euclid is a great match for it. I am looking forward to seeing how it helps grow the business.’

Giuseppe Prioriello has also recently founded Packly, a web-to-pack platform for creating custom packaging online and having it printed in runs as small as one. Packly can also be used to create custom die-cut shapes. The user can do this online by entering the dimensions and substrate thickness, and having the CAD file immediately available for download. Packly is in a private beta test phase and will be launched to publically at the beginning of 2015.