Label converters: are you manufacturers or service providers?

I was surprised at the result: over 90 percent gave their response as 'manufacturers'. If companies want to maintain profitability and grow, this must change.

In today's increasingly competitive environment, the art of producing high-quality labels is no longer sufficient to differentiate you from your competitors. The label converter must become a consultant to his customer - the end user - offering expertise and services such as lean manufacturing or environmentally sustainable processes.

There are many label converters in the industry today who are thriving thanks to increasing their focus on service instead of simply manufacturing. It helps them win business and increases their profitability. Surely, then, being a service provider is the way forward.