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Sustainability: important, but boring

One of his recent posts, titled ‘Sustainability: Important, but Boring as Hell’, is in response to a discussion surrounding sustainability and SAP, the leading management software provider. 

He said: ‘I can’t stand any more sustainability talk’, and even went so far as to create a list topics that he’d prefer to listen to, including the ‘history of socks’.  

What does the label industry think about sustainability? How do you feel when you hear the term ‘Green’ at an industry conference? Do you think the term sustainability is still too vague in the label industry? What are your issues surrounding sustainability? What do you find compelling about the issue? 

Check out the latest articles in Labels & Labeling issue 1 on Sustainability: Legislation 23, Europen 33 and Lean and EMS 46 – what comments do you have about these topics? 

ABOUT THE AUTHOR

Danielle Jerschefske is Labels & Labeling's sustainability consultant.

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