Since it is necessary for all branded goods to carry a predominant version of the product name, and in many cases the manufacturer’s masthead in the form of a prominent logo in corporate colors, the need to decorate and illuminate the label or pack requires the services of a printer and/or print converter.
The inclusion of the separate converting process in addition to printing relates to the additional processes required to add value and functionality beyond the application of ink to material used to protect, identify, seal and carry the product between its manufacture and final consumption or use.
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