Food labels have to perform many functions, from product identification and content information, to logistics capabilities. Food labels must also meet the needs of brand owners who require their products to stand out on retailers' shelves. Finally, they must conform to strict regulations (which differ from country to country) and must help public health and safety.
MARKET SIZE AND MAIN CHARACTERISTICS
Food labels of all kinds total between ten and twelve billion sqm. However, food labeling and packaging are not just huge markets, they are also slightly different from that of other industries.
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